Real Estate Related Website Features

Every business and professional has unique content for their website. Here we have outlined a few common pages for most professionals in addition to a few industry specific pages that are most common to certain professions. We will incorporate your existing marketing materials into your website.

Home Page - makes that first, all-important impression. Here is where a brief message and important points should be highlighted in a clear and concise format.
Overview - helps clients to better understand and relate to your office by providing a sense of identity.
Profile & Professionals - Here is where you provide a profile of your company and of each of the professionals in your organization. This gives potential clients a sense of who you are and builds trust and a degree of comfort. Clients love to see who you are and what each professionals' specialties are.
Contact & Locations - without question, everyone in business wants to be contacted to gain additional clients! Unless you work out of a home office, provide office locations with addresses, phone numbers and directions.
Company Directory - good idea if each person in your organization has their own email and phone and they want to be contacted directly.
Frequently Asked Questions - you may not think this is necessary, but this is a great way to get the repetitive questions that most people ask, answered without taking up your time having to repeat them over and over.
Clients & Testimonials - optional feature that allows clients to read what other clients have to say. Obviously, anyone can get a client testimonial from at least one happy client. Most people know that so they may not give it much thought when they read them, but, it still can make an impact with simple phrases and one-liners placed appropriately throughout your site.
Articles, Tips & Information - Great feature for any professional. Articles written by you or another professional in your firm can build a great amount of client respect by showing your expertise in the subject. It also is beneficial to you by educating your clients with information that might otherwise take up your time explaining one-on-one to them.
Resources & Links - there are 1000's upon 1000's of resources available on the web in any given subject. Don't bog down your visitors with too many links that send them away from your site. Use this page only to provide a handful of links to the most useful sites that provide information to implement your own.
News and Events - Great way to keep your content fresh and updated. Share news that shows off your skills - awards, winning a case, recent sale, etc. List any events that are important to your clients - seminars, open houses, etc.
Recruiting & Jobs - students looking for job opportunities often browses local companies on the internet to find the company that best fits their skills. Job postings is a great way to recruit this new talent!