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There are a lot of
website designers these days and the truth is, most of them
spend a few days building you a web site, collect their $3000,
deliver your web site and then...? They have no idea and really
don't care about your ROI (Return on Investment). You spend that
$3000 and now have a nice web site that just, well, it just sits
there, in never never land...
No wonder business
owners are frustrated! It seems like such a waste, doesn't it?
These business owners have no idea how to properly use their web
site and how to properly market it without it costing more
money. Of course, how would they know. This is a new
technology that is changing seemingly faster than the speed of
light! These businesses put their trust and livelihood in the
hands of a web site developer who has no business background
what-so-ever. All the web designer thought about was delivering
a product, not the outcome of the product.
Too many business
owners feel this frustration by the internet revolution. They
think of it as this extra weight, i.e. extra cost that their
company must endure in order to keep up with the technology.
Well, that is far
from the truth. Your web site should not be thought of as this
additional thing that is going to cost your company
money. In fact, a properly designed web site along with properly
utilizing your web site can actually save your company a
substantial amount of money and provide a Return On Investment.
Sound interesting....keep reading...
Chances are, your
company spends money on some form of advertising right? Whether
it be brochures, fliers, newspaper ads, magazine ads, yellow
pages, road side signs, etc. Take a look at this chart for ways
that a web site saves your company money. (Note: figures listed
are simply estimates and vary from city to city and
publications.)
|
Advertising
Costs With and Without a Web Site
| |
Without
Web Site |
With
proper use of your Web Site |
| Advertising
in the newspaper. |
10
lines of advertising costing $300 - list more of
the products or services you offer. Or list
full job opening requirements and descriptions,
etc. |
4
lines of advertising costing $120 - list a
summary of your products, services, job
openings, etc. List your web site for more
details. |
| Advertising
in a magazine. |
Full
page ad costing $3000/m
allows you to provide a complete brochure of
your company. |
1/4
page ad costing $700/m
allows you to provide a complete summary of your
company and a web site for more details. |
| Yellow
Pages Ad. |
$800/m
for 12 months for a 1/4 page ad with only 2
colors. |
$250/m
for 12 months for an in-column box with web site
that contains 1000's of colors. |
| Total
monthly cost if you were to use all of these
forms of advertising (and again, this is only an
estimate). |
$4,100/m |
$1,070/m |
|
That's a
savings of over
$3,000 per month! |
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And that's only the
start of the savings...How much does it cost you to change your
printed brochures whenever you need a small change? How much do
additional colors cost you in printing those brochures?
And think about
this. How much time do you, your secretary or assistant spend
answering the phone and talking to people only to find you do
not have the product or service they are looking for? How much
time could be saved by printing your website address on your
road side sign or in your advertising by allowing people to look
at what you have to offer before they phone you? Maybe 1 hour a
week? 2 hours a week? Do you realize that at $10/hr, you are
saving $40-$80 per month?
In addition, a web
site can actually help you to not lose money or clients!
How? When you list your phone number on that road side sign or
in your advertising, how many people to you think will remember
it? How many potential clients do you loose because they don't
remember you? They might remember your name..but if you printed
your domain name, something like centralfloridaattorney.com,
livebythewater.com, websitewithasmile.com, or any catchy
domain name, people are much more likely to remember it. Then
when they are looking for an attorney, for instance, they will
recall your web site address and look you up. Click here
for more Website Benefits.
The truth is, we
live in a visual, information crazy world! People today crave
the ability to find information on their own. They want to see
and read about your company before they call or visit. Every
business, small or large, new or old, no matter what type of
business it is, can benefit by having a web site. It shouldn't
cost your business a thing! No, it's a fact that having
a web site does not bring instant profits and success, it is
what you do with that web site that makes the difference. You
want your business to be profitable? Increase your profits by
taking control of your web site!
Contact us and let us assist you with your web site needs.
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